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Your skin deserves the best of Korean skincare.

Original K-beauty products, selected for you. Fast 24/48h shipping and dedicated support on every order.

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Your skin deserves the best of Korean skincare

Original K-beauty products, selected for you. Fast shipping in 24/48h and dedicated support on every order.

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New arrivals

New Arrivals

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

4.67 (3)
€13,90
Sale price  €13,90 Regular price  €17,80
Celimax Vita A Retinal Shot – Firming Booster

Celimax Vita A Retinal Shot – Firming Booster

Celimax Vita A Retinal Shot – Firming Booster

4.33 (3)
€15,10
Sale price  €15,10 Regular price  €17,40
Medicube Zero Pore Blackhead Mud Mask – Purifying Mask 100g

Medicube Zero Pore Blackhead Mud Mask – Purifying Mask 100g

Medicube Zero Pore Blackhead Mud Mask – Purifying Mask 100g

€21,95
Sale price  €21,95 Regular price  €25,25
Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

5.0 (2)
€15,89
Sale price  €15,89 Regular price  €19,07
Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads

Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads

Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads

5.0 (4)
€19,39
Sale price  €19,39 Regular price  €23,27
Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

4.67 (3)
€12,89
Sale price  €12,89 Regular price  €15,47
Dr. Althea 345 Relief Cream – Soothing Cream

Dr. Althea 345 Relief Cream – Soothing Cream

Dr. Althea 345 Relief Cream – Soothing Cream

4.83 (6)
€20,10
Sale price  €20,10 Regular price  €22,40
COSRX Advanced Snail 92 Cream – Regenerative Cream 100ml

COSRX Advanced Snail 92 Cream – Regenerative Cream 100ml

COSRX Advanced Snail 92 Cream – Regenerative Cream 100ml

4.5 (16)
€16,45
Sale price  €16,45 Regular price  €18,75
Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

4.5 (2)
€16,39
Sale price  €16,39 Regular price  €19,67
Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

4.5 (2)
€14,50
Sale price  €14,50 Regular price  €16,80
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New arrivals

New Arrivals

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Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

4.67 (3)
€13,90
Sale price  €13,90 Regular price  €17,80
Celimax Vita A Retinal Shot – Firming Booster

Celimax Vita A Retinal Shot – Firming Booster

Celimax Vita A Retinal Shot – Firming Booster

4.33 (3)
€15,10
Sale price  €15,10 Regular price  €17,40
Medicube Zero Pore Blackhead Mud Mask – Purifying Mask 100g

Medicube Zero Pore Blackhead Mud Mask – Purifying Mask 100g

Medicube Zero Pore Blackhead Mud Mask – Purifying Mask 100g

€21,95
Sale price  €21,95 Regular price  €25,25
Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

5.0 (2)
€15,89
Sale price  €15,89 Regular price  €19,07
Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads

Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads

Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads

5.0 (4)
€19,39
Sale price  €19,39 Regular price  €23,27
Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

4.67 (3)
€12,89
Sale price  €12,89 Regular price  €15,47
Dr. Althea 345 Relief Cream – Soothing Cream

Dr. Althea 345 Relief Cream – Soothing Cream

Dr. Althea 345 Relief Cream – Soothing Cream

4.83 (6)
€20,10
Sale price  €20,10 Regular price  €22,40
COSRX Advanced Snail 92 Cream – Regenerative Cream 100ml

COSRX Advanced Snail 92 Cream – Regenerative Cream 100ml

COSRX Advanced Snail 92 Cream – Regenerative Cream 100ml

4.5 (16)
€16,45
Sale price  €16,45 Regular price  €18,75
Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

4.5 (2)
€16,39
Sale price  €16,39 Regular price  €19,67
Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

4.5 (2)
€14,50
Sale price  €14,50 Regular price  €16,80
USP texture blu

Natural formula

Selected ingredients, gentle on the skin and highly effective.

USP texture rosa

Rapid absorption

Lightweight texture that absorbs instantly, without feeling sticky.

USP texture gialla

Dermatologically tested

Formulated and tested to be safe even on sensitive skin.

USP texture bianca

Deep hydration

Visible results from the very first uses, day after day.

Care that begins at your fingertips

Care born from touch

Every product is applied and tested by hand before reaching you: texture, absorption, and authentic fragrance, just like in Korea.

Authorized seller for:
Payment methods
  • American Express
  • Apple Pay
  • Google Pay
  • Klarna
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa

Care that begins at your fingertips

Healing born from touch

Each product is applied and tested by hand before it reaches you: texture, absorption, and authentic fragrance, just like in Korea.

Authorized seller by:
Payment methods
  • American Express
  • Apple Pay
  • Google Pay
  • Klarna
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa

Create your own bundle

Build your bundle

Build your routine by choosing products phase by phase and unlock the bundle discount. Sconto fino al 15%

Fase 1

Detergere

Medicube Zero Pore Pad 2.0 - Pad Esfolianti AHA/BHA
Fase 1 Medicube Zero Pore Pad 2.0 – AHA/BHA Exfoliating Pads 5.0 (4) €19,39 €23,27
Beauty of Joseon Apricot Peeling Gel - Esfoliante Viso 100ml
Fase 1 Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml 4.67 (3) €12,89 €15,47
Skin1004 Centella Light Cleansing Oil - Olio Detergente 200ml
Fase 1 Skin1004 Centella Light Cleansing Oil – Cleansing Oil 200ml 4.33 (3) €19,40 €21,70
COSRX Low pH Good Morning Cleanser - Detergente Viso 150ml
Fase 1 COSRX Low pH Good Morning Cleanser – Facial Cleanser 150ml 4.5 (2) €15,50 €17,80
Haruharu Black Rice Cleansing Oil - Olio Struccante 150ml
Fase 1 Haruharu Black Rice Cleansing Oil – Make-up Remover Oil 150ml 4.67 (3) €18,99 €20,50
Dr Althea Pure Grinding Cleansing Balm - Balsamo Struccante 50ml
Vantaggio bundle Sconto fino al 15%

Choose at least 2 products from the phases to unlock the discount

Review

Our customers' reviews

What people who have already chosen us say about us

Giulia R.

Customer Verified

3 days ago

Ordered on Tuesday, arrived by Thursday. Original products, well-packaged.

Elena F.

Customer Verified

3 weeks ago

Fair prices, easy-to-use website, always punctual deliveries.

Valentina S.

Customer Verified

1 month ago

Quality Korean product, arrived quickly and well-packaged.

Ilaria D.

Customer Verified

2 months ago

The site is clear and comprehensive, with product pages that explain ingredients and usage well.

Roberta N.

Customer Verified

3 months ago

I wrote in for advice on my combination skin and they replied within a few hours.

Giorgia M.

Customer Verified

4 months ago

Return handled without any issues, refund received in a few days.

Claudia B.

Customer Verified

5 months ago

The ginseng serum has become a must in my evening routine.

Patrizia E.

Customer Verified

6 months ago

Sensitive skin and no reaction, truly gentle products.

Marco T.

Customer Verified

1 week ago

Kind assistance, they helped me choose the right products for my skin.

Chiara V.

Customer Verified

1 month ago

My skin has never been so hydrated and radiant; I will definitely buy it again.

Alessia M.

Customer Verified

2 months ago

This has become my go-to shop for Korean skincare.

Martina C.

Customer Verified

3 months ago

Finally a reliable Italian store for Korean skincare, highly recommended.

Simona R.

Customer Verified

4 months ago

Effective products from the first applications, visibly brighter skin.

Silvia T.

Customer Verified

5 months ago

The niacinamide cream evened out my skin tone in just a few weeks.

Veronica L.

Customer Verified

6 months ago

Elegant packaging, it feels like opening a gift every time.

Cristina O.

Customer Verified

7 months ago

I’ve recommended the store to all my friends; the quality is always consistent.

Sara B.

Customer Verified

2 weeks ago

I have ordered several times, always authentic Korean products, never disappointed.

Federica P.

Customer Verified

1 month ago

Lightweight texture and fast absorption, you can feel the difference immediately.

Beatrice L.

Customer Verified

2 months ago

I have been using it every day for a month; my skin is firmer and more radiant.

Francesca G.

Customer Verified

3 months ago

The package arrived intact, with careful packaging and a small gift included.

Laura P.

Customer Verified

4 months ago

Excellent value for money compared to other Korean skincare stores.

Annalisa F.

Customer Verified

5 months ago

Step-by-step tracked shipping, always updated and punctual.

Debora A.

Customer Verified

6 months ago

I purchased a complete routine and the products pair perfectly together.

Michela U.

Customer Verified

7 months ago

Customer service was quick, even with a change-of-address request.

2,234+

Global clients

97%

Satisfied customers

250+

Collected reviews

New arrivals

Beauty of Joseon

VIEW ALL
Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

4.67 (3)
€13,90
Sale price  €13,90 Regular price  €17,80
Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

5.0 (2)
€15,89
Sale price  €15,89 Regular price  €19,07
Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

4.67 (3)
€12,89
Sale price  €12,89 Regular price  €15,47
Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml

Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml

Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml

5.0 (1)
€12,63
Sale price  €12,63 Regular price  €15,16
Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

4.5 (2)
€16,39
Sale price  €16,39 Regular price  €19,67
Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

4.5 (2)
€14,50
Sale price  €14,50 Regular price  €16,80
Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml

Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml

Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml

4.75 (4)
€17,90
Sale price  €17,90 Regular price  €23,40
Beauty of Joseon Rice & Honey Glow Mask – Brightening Mask 150ml

Beauty of Joseon Rice & Honey Glow Mask – Brightening Mask 150ml

Beauty of Joseon Rice & Honey Glow Mask – Brightening Mask 150ml

5.0 (4)
€15,10
Sale price  €15,10 Regular price  €17,40
Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml

Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml

Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml

5.0 (1)
€14,89
Sale price  €14,89 Regular price  €17,87
Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml

Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml

Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml

5.0 (1)
€20,39
Sale price  €20,39 Regular price  €24,47

New arrivals

Beauty of Joseon

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g

4.67 (3)
€13,90
Sale price  €13,90 Regular price  €17,80
Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml

5.0 (2)
€15,89
Sale price  €15,89 Regular price  €19,07
Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml

4.67 (3)
€12,89
Sale price  €12,89 Regular price  €15,47
Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml

Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml

Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml

5.0 (1)
€12,63
Sale price  €12,63 Regular price  €15,16
Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml

4.5 (2)
€16,39
Sale price  €16,39 Regular price  €19,67
Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml

4.5 (2)
€14,50
Sale price  €14,50 Regular price  €16,80
Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml

Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml

Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml

4.75 (4)
€17,90
Sale price  €17,90 Regular price  €23,40
Beauty of Joseon Rice & Honey Glow Mask – Brightening Mask 150ml

Beauty of Joseon Rice & Honey Glow Mask – Brightening Mask 150ml

Beauty of Joseon Rice & Honey Glow Mask – Brightening Mask 150ml

5.0 (4)
€15,10
Sale price  €15,10 Regular price  €17,40
Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml

Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml

Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml

5.0 (1)
€14,89
Sale price  €14,89 Regular price  €17,87
Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml

Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml

Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml

5.0 (1)
€20,39
Sale price  €20,39 Regular price  €24,47
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