{"title":"Beauty of Joseon","description":"\u003cp\u003eAll Beauty of Joseon products: Korean skincare inspired by the Hanbang tradition, with ingredients such as ginseng, rice, and propolis.\u003c\/p\u003e","products":[{"product_id":"siero-glow-deep-riso-e-alfa-arbutina-illuminante","title":"Beauty of Joseon Glow Deep Serum – Brightening Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eThe Korean illuminating serum that evens out skin tone with the power of rice and alpha-arbutin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Glow Deep Serum Rice + Alpha Arbutin is a concentrated serum formulated with \u003cstrong\u003e68% rice bran water\u003c\/strong\u003e and brightening alpha-arbutin. It works in synergy with niacinamide to even out skin tone and restore deep, lasting radiance. The watery texture absorbs instantly without feeling heavy.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003e68% rice bran water: nourishes, brightens and evens out skin tone\u003c\/li\u003e\n\n  \u003cli\u003eAlpha-arbutin brightens and evens out complexion\u003c\/li\u003e\n\n  \u003cli\u003eNiacinamide refines pores and controls excess sebum production\u003c\/li\u003e\n\n  \u003cli\u003eFast-absorbing watery texture, suitable for all skin types\u003c\/li\u003e\n\n  \u003cli\u003eVisible results on evenness of tone with continued use for 4 weeks\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eOryza Sativa Bran Water 68%, Alpha-Arbutin, Niacinamide, Sodium Hyaluronate, Adenosine\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to clean, toned face. Pat with fingertips until fully absorbed before applying moisturizer. Use morning and\/or evening. If used during the day, always combine with an SPF.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e30ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":61722440663370,"sku":null,"price":14.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-glow-deep-serum-siero-illuminante-30ml.png?v=1785833509"},{"product_id":"beauty-of-joseon-radiance-cleansing-balm-balsamo-struccante-illuminante-alla-crusca-di-riso-100ml","title":"Beauty of Joseon Radiance Cleansing Balm – Makeup Remover Balm 100ml","description":"\u003cp\u003e\u003cstrong\u003eThe traditional Korean Hanbang cleansing balm that melts away makeup and brightens skin in a single step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Radiance Cleansing Balm is a makeup remover balm inspired by Hanbang — traditional Korean medicine — formulated with \u003cstrong\u003erice bran water\u003c\/strong\u003e and grain extracts to gently remove makeup, sebum, and impurities without stripping the skin of its natural moisture. The texture transforms into an oil upon contact with the skin and emulsifies with water, leaving the skin soft, radiant, and never tight.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eDissolves makeup, even waterproof, without aggressive rubbing\u003c\/li\u003e\n\n  \u003cli\u003eRice bran and grain extracts nourish and brighten the skin during cleansing\u003c\/li\u003e\n\n  \u003cli\u003eFormula that transforms from balm to oil to emulsion for complete removal\u003c\/li\u003e\n\n  \u003cli\u003eLeaves skin soft, nourished, and never tight after rinsing\u003c\/li\u003e\n\n  \u003cli\u003eAlcohol-free and artificial fragrance-free formula. Also suitable for sensitive skin.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003eOryza Sativa (Rice) Bran Water, Cetyl Ethylhexanoate, Butylene Glycol, Polyglyceryl-2 Triisostearate, Oryza Sativa Bran Extract\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eScoop a small amount with dry fingers and massage onto dry face in circular motions until makeup dissolves. Add lukewarm water to emulsify and rinse thoroughly. Complete cleansing with a gel cleanser (double cleansing).\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e100ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924267753802,"sku":"BOJ-RADCLNBLM-100ML","price":15.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-radiance-cleansing-balm-balsamo-struccante-100ml.png?v=1785830414"},{"product_id":"beauty-of-joseon-gentle-exfoliator-esfoliante-viso-delicato-al-fiore-di-albicocca-100ml","title":"Beauty of Joseon Apricot Peeling Gel – Facial Exfoliant 100ml","description":"\u003cp\u003e\u003cstrong\u003eThe low-irritation Korean exfoliant that smoothes and brightens skin without irritating it.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Apricot Blossom Peeling Gel is an enzymatic gel exfoliant inspired by the Hanbang tradition, formulated with \u003cstrong\u003eapricot flower extract\u003c\/strong\u003e and smoothing active ingredients to gently remove dead skin cells without abrasive micro-granules. The gel texture transforms into small, soft residues upon contact with the skin, sweeping away impurities and dead cells, leaving behind a brighter, smoother, and more even complexion.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eGentle enzymatic exfoliation: removes dead cells without mechanical abrasion\u003c\/li\u003e\n\n  \u003cli\u003eApricot flower extract brightens and evens skin tone\u003c\/li\u003e\n\n  \u003cli\u003eImproves skin texture and refines pores with regular use\u003c\/li\u003e\n\n  \u003cli\u003eSuitable even for the most delicate skin thanks to its ultra-gentle formula\u003c\/li\u003e\n\n  \u003cli\u003ePrepares skin to better absorb serums and creams in subsequent steps\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003ePrunus Armeniaca Flower Extract, Cellulose, Glycerin, Niacinamide, Betaine\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply to dry or slightly damp face, avoiding the eye area. Gently massage in circular motions for 1-2 minutes until residues form, then rinse thoroughly. Use 1-2 times a week.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e100ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924270014794,"sku":"BOJ-APRICOTPEEL-100ML","price":12.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-apricot-peeling-gel-esfoliante-viso-100ml.png?v=1785830415"},{"product_id":"beauty-of-joseon-relief-sun-crema-solare-protettiva-spf50-al-riso-e-probiotici-50ml","title":"Beauty of Joseon Relief Sun SPF50+ – Sunscreen 50ml","description":"\u003cp\u003e\u003cstrong\u003eThe Korean sunscreen that hydrates, nourishes, and defends skin with a rice and probiotics formula.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ is a Hanbang-inspired sunscreen formulated with \u003cstrong\u003efermented rice water\u003c\/strong\u003e and a probiotic complex to protect skin from UV rays while keeping it hydrated, elastic, and comfortable. The lightweight cream texture leaves a natural, non-sticky finish, suitable for both daily use and as a makeup base.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eSPF50+ PA++++: broad-spectrum UVA and UVB sun protection\u003c\/li\u003e\n\n  \u003cli\u003eFermented rice water nourishes, smooths, and brightens skin while protecting\u003c\/li\u003e\n\n  \u003cli\u003eProbiotic complex strengthens the skin barrier and soothes redness\u003c\/li\u003e\n\n  \u003cli\u003eNatural, non-white, non-sticky, and lightweight finish under makeup\u003c\/li\u003e\n\n  \u003cli\u003eFragrance-free formula, suitable for sensitive and redness-prone skin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eOryza Sativa (Rice) Water, Lactobacillus Ferment, Niacinamide, Allantoin, Panthenol, Zinc Oxide\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply generously as the last step of your morning routine, 15–20 minutes before sun exposure. Reapply every 2 hours in case of prolonged exposure. Can be used under foundation as an SPF base.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e50ml · Cruelty-Free · Made in Korea · SPF50+ PA++++\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924270276938,"sku":"BOJ-RELIEFSUN-50ML","price":16.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-relief-sun-spf50-crema-solare-50ml.png?v=1785830415"},{"product_id":"beauty-of-joseon-dynasty-cream-crema-viso-idratante-rimpolpante-al-ginseng-e-miele-50ml","title":"Beauty of Joseon Dynasty Cream – Moisturizing Cream 50ml","description":"\u003cp\u003e\u003cstrong\u003eThe iconic K-beauty cream that combines the deep hydration of Hanbang tradition with a modern plumping effect.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Dynasty Cream is a rich cream inspired by Joseon dynasty beauty recipes, enriched with \u003cstrong\u003eniacinamide, white ginseng extract, and honey\u003c\/strong\u003e. It intensely hydrates, smooths skin texture, and gives skin a plump and radiant appearance after each application.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eWhite ginseng and honey deeply nourish and improve skin elasticity\u003c\/li\u003e\n\n  \u003cli\u003eNiacinamide evens out tone, reduces pores, and brightens complexion\u003c\/li\u003e\n\n  \u003cli\u003eIntense hydration with a plumping action, visible from the first application\u003c\/li\u003e\n\n  \u003cli\u003eRich but not heavy texture, suitable for normal, dry, and mature skin\u003c\/li\u003e\n\n  \u003cli\u003eHanbang formula with traditional Korean botanical ingredients passed down through centuries\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003eWhite Ginseng Extract, Honey Extract, Niacinamide, Sodium Hyaluronate, Adenosine, Panthenol\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply an appropriate amount to cleansed and toned face as the last moisturizing step of your routine. Gently pat with fingertips until absorbed. Ideal for morning and evening use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e50ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924273389898,"sku":"BOJ-DYNASTY-50ML","price":20.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-dynasty-cream-crema-idratante-50ml.png?v=1785830279"},{"product_id":"beauty-of-joseon-glow-serum-siero-viso-anti-imperfezioni-alla-propoli-e-niacinamide-30ml","title":"Beauty of Joseon Glow Serum - Propolis + Niacinamide 30ml","description":"\u003cp\u003e\u003cstrong\u003eK-beauty's best-selling serum: propolis and niacinamide for even, radiant, and visibly smoother skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Glow Serum Propolis + Niacinamide is a concentrated serum that combines \u003cstrong\u003e72% fermented propolis extract\u003c\/strong\u003e with niacinamide for a dual action: it soothes the skin and evens out skin tone, giving a more uniform appearance. The honey-like texture absorbs quickly, leaving skin silky, smooth, and with a natural glow visible from the first applications.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003e72% fermented propolis: soothes the skin and promotes a regenerated appearance\u003c\/li\u003e\n\n  \u003cli\u003eNiacinamide evens out tone and reduces occasional redness\u003c\/li\u003e\n\n  \u003cli\u003eHoney-like texture that nourishes without feeling heavy, also suitable for oily and combination skin\u003c\/li\u003e\n\n  \u003cli\u003eVisibly reduces excess sebum and refines skin texture\u003c\/li\u003e\n\n  \u003cli\u003eCruelty-free Hanbang formula, without parabens and artificial fragrances\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003ePropolis Extract 72%, Niacinamide, Sodium Hyaluronate, Panthenol, Adenosine, Glycerin\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to clean, toned face. Pat with fingertips until fully absorbed before cream. Use morning and\/or evening. If used during the day, always pair with an SPF.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e30ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924275454282,"sku":"BOJ-GLOWSERUM-30ML","price":16.39,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-glow-serum-siero-uniformante-30ml.png?v=1785830508"},{"product_id":"beauty-of-joseon-ginseng-essence-water-acqua-essenza-tonica-rimpolpante-al-ginseng-150ml","title":"Beauty of Joseon Ginseng Essence Water – Ginseng Toner 150ml","description":"\u003cp\u003e\u003cstrong\u003eThe Korean ginseng tonic essence that preps, plumps, and brightens skin in one step.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Ginseng Essence Water is an essence water inspired by Hanbang tradition, enriched with \u003cstrong\u003efermented red ginseng extract\u003c\/strong\u003e to improve skin permeability and enhance the absorption of subsequent steps in your routine. The light, watery texture absorbs instantly, providing immediate hydration, radiance, and a plumping effect on dull or dehydrated skin.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eFermented red ginseng improves elasticity and invigorates tired, dull skin\u003c\/li\u003e\n\n  \u003cli\u003ePrepares skin to better absorb serums and creams in subsequent steps\u003c\/li\u003e\n\n  \u003cli\u003eImmediate and light hydration, suitable for all skin types, even oily\u003c\/li\u003e\n\n  \u003cli\u003eVisible plumping effect with continued use\u003c\/li\u003e\n\n  \u003cli\u003eCruelty-free Hanbang formula, without fragrances, parabens, and irritating alcohol\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003ePanax Ginseng Root Extract, Glycerin, Niacinamide, Sodium Hyaluronate, Adenosine, Betaine\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply morning and evening to a clean face after cleansing. Pour an adequate amount into the palm of your hand or onto a cotton pad and gently pat all over your face. Follow with serum and moisturizer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e150ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924275650890,"sku":"BOJ-GINSENGEW-150ML","price":14.89,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-ginseng-essence-water-tonico-al-ginseng-150ml.png?v=1785830511"},{"product_id":"beauty-of-joseon-revive-serum-siero-riparatore-anti-eta-al-ginseng-e-mucina-di-lumaca-30ml","title":"Beauty of Joseon Revive Serum – Anti-Aging Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eThe dual-action repair serum with ginseng and snail mucin for a strengthened skin barrier and visibly regenerated skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Revive Serum Ginseng + Snail Mucin is a concentrated serum that combines the power of \u003cstrong\u003eKorean ginseng\u003c\/strong\u003e with \u003cstrong\u003esnail secretion filtrate\u003c\/strong\u003e for a synergistic revitalizing and repairing effect. Ginseng improves elasticity and tones the skin, while snail mucin repairs the skin barrier, evens out texture, and provides a luminous and smooth finish.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eKorean Ginseng: improves elasticity, tones the skin, and provides greater firmness\u003c\/li\u003e\n\n  \u003cli\u003eSnail Mucin: repairs the skin barrier and evens out texture\u003c\/li\u003e\n\n  \u003cli\u003eDual revitalizing and repairing action in one concentrated serum\u003c\/li\u003e\n\n  \u003cli\u003eLightweight and layerable texture, suitable for all skin types, even sensitive\u003c\/li\u003e\n\n  \u003cli\u003eCruelty-free Hanbang formula, without parabens, sulfates, and fragrances\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eSnail Secretion Filtrate, Panax Ginseng Root Extract, Niacinamide, Sodium Hyaluronate, Adenosine, Allantoin\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to clean, toned face. Pat with fingertips until fully absorbed before moisturizing cream. Use morning and\/or evening. If used during the day, always combine with an adequate SPF.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e30ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924276732234,"sku":"BOJ-REVIVESER-30ML","price":12.63,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-revive-serum-siero-anti-eta-30ml.png?v=1785830571"},{"product_id":"beauty-of-joseon-ginseng-sun-serum-siero-solare-protettivo-spf50-al-ginseng-50ml","title":"Beauty of Joseon Ginseng Sun Serum SPF50+ – Sun Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003eThe silky Korean ginseng sunscreen with SPF50+ that nourishes and evens out skin tone while defending against UV rays.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Ginseng Sun Serum SPF50+ PA++++ is an ultra-light sun serum inspired by the Hanbang tradition, formulated with \u003cstrong\u003efermented ginseng extract\u003c\/strong\u003e for a revitalizing action combined with sun protection. The watery serum texture absorbs instantly without a white cast or stickiness, ideal as a makeup base or as the final step of your morning routine.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eSPF50+ PA++++: high-spectrum UVA and UVB sun protection in an ultra-light texture\u003c\/li\u003e\n\n  \u003cli\u003eFermented ginseng: revitalizing action, improves elasticity and brightens the skin\u003c\/li\u003e\n\n  \u003cli\u003eNo white cast and translucent finish: suitable for all skin tones\u003c\/li\u003e\n\n  \u003cli\u003eFast-absorbing serum texture, excellent base under makeup\u003c\/li\u003e\n\n  \u003cli\u003eFormula without artificial fragrances, suitable for sensitive and combination skin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003ePanax Ginseng Root Extract, Niacinamide, Sodium Hyaluronate, Adenosine, Titanium Dioxide, Zinc Oxide\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply generously as the last step of your morning routine, 15–20 minutes before sun exposure. Reapply every 2 hours in case of prolonged exposure. Can be used as a serum base under foundation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e50ml · Cruelty-Free · Made in Korea · SPF50+ PA++++\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924280762698,"sku":"BOJ-GINSENGSUN-50ML","price":18.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-ginseng-sun-serum-spf50-siero-solare-50ml.png?v=1785830649"},{"product_id":"beauty-of-joseon-light-on-serum-siero-schiarente-alla-vitamina-c-stabilizzata-e-centella-30ml","title":"Beauty of Joseon Light On Serum - Illuminating Vitamin C Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eThe illuminating serum with vitamin C and centella asiatica that gently and consistently evens out skin tone.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Light On Serum Centella + Vita C is a concentrated serum that combines \u003cstrong\u003ecalming centella asiatica\u003c\/strong\u003e with \u003cstrong\u003estabilized vitamin C (3-O-Ethyl Ascorbic Acid)\u003c\/strong\u003e to even out skin tone and provide deep, lasting radiance. The formula is light-stable and does not oxidize, unlike pure vitamin C.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eStabilized Vitamin C: brightens, evens tone, and boosts radiance\u003c\/li\u003e\n\n  \u003cli\u003eCentella asiatica soothes the skin during the brightening action\u003c\/li\u003e\n\n  \u003cli\u003eStable formula without oxidation: does not yellow and maintains efficacy over time\u003c\/li\u003e\n\n  \u003cli\u003eSuitable for sensitive skin thanks to the soothing action of centella\u003c\/li\u003e\n\n  \u003cli\u003eLightweight, fast-absorbing texture, layerable with other serums\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003e3-O-Ethyl Ascorbic Acid, Centella Asiatica Extract, Niacinamide, Sodium Hyaluronate, Madecassoside\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply 2–3 drops to clean, toned face, patting gently. Follow with moisturizer. Use morning and\/or evening. If used during the day, always pair with SPF.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e30ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924280893770,"sku":"BOJ-LIGHTON-30ML","price":16.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-light-on-serum-siero-illuminante-vitamina-c-30ml.png?v=1785830649"},{"product_id":"beauty-of-joseon-matte-sun-stick-protezione-solare-spf50-mat-allartemisia-e-camelia-18g","title":"Beauty of Joseon Matte Sun Stick SPF50+ – Matte Sunscreen 18g","description":"\u003cp\u003e\u003cstrong\u003eThe matte sun stick with mugwort and camellia that protects and controls sebum in a practical, handbag-friendly format.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Matte Sun Stick Mugwort + Camelia SPF50+ PA++++ is a compact stick sunscreen with a mattifying formula, ideal for reapplying SPF throughout the day without disturbing makeup. \u003cstrong\u003eMugwort\u003c\/strong\u003e calms and soothes the skin, while \u003cstrong\u003ecamellia oil\u003c\/strong\u003e nourishes and maintains a balanced hydrolipidic film.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eSPF50+ PA++++: high-spectrum sun protection in an easily refillable stick format\u003c\/li\u003e\n\n  \u003cli\u003eMatte finish: controls sebum and reduces shine throughout the day\u003c\/li\u003e\n\n  \u003cli\u003eMugwort soothes and calms redness, ideal for sensitive skin\u003c\/li\u003e\n\n  \u003cli\u003ePractical stick format for on-the-go touch-ups without removing makeup\u003c\/li\u003e\n\n  \u003cli\u003eFragrance-free, non-comedogenic formula\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eArtemisia Princeps Leaf Extract, Camellia Sinensis Leaf Oil, Zinc Oxide, Titanium Dioxide, Niacinamide\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply directly to the face with light strokes. Blend with fingertips if needed. Use as a morning sunscreen or to reapply SPF throughout the day over makeup.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e18g · Cruelty-Free · Made in Korea · SPF50+ PA++++\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924280959306,"sku":"BOJ-MATTSUNSTK-18G","price":13.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-matte-sun-stick-spf50-solare-mat-18g.png?v=1785830650"},{"product_id":"beauty-of-joseon-dynasty-cream-crema-viso-idratante-rimpolpante-al-ginseng-e-miele-100ml","title":"Beauty of Joseon Dynasty Cream - Moisturizing Cream 100ml","description":"\u003cp\u003e\u003cstrong\u003eThe maxi version of the iconic Hanbang cream: intense hydration and deep luminosity for a complete skincare routine.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon Dynasty Cream 100ml offers the same formula enriched with \u003cstrong\u003ewhite ginseng, honey, and niacinamide\u003c\/strong\u003e in a family-sized 100ml format for those who want a long-lasting supply. It deeply nourishes, plumps, and gives a luminous and even complexion.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n\u003cli\u003eWhite ginseng and honey nourish and improve skin elasticity\u003c\/li\u003e\n\n\u003cli\u003eNiacinamide evens out skin tone and brightens the complexion\u003c\/li\u003e\n\n\u003cli\u003eIntense hydration with a plumping effect, visible from the first application\u003c\/li\u003e\n\n\u003cli\u003e100ml format: excellent value for money for daily use\u003c\/li\u003e\n\n\u003cli\u003eCruelty-free Hanbang formula, paraben-free and artificial fragrance-free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eWhite Ginseng Extract, Honey Extract, Niacinamide, Sodium Hyaluronate, Adenosine, Panthenol\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply an adequate amount to a clean and toned face as the last moisturizing step of your routine. Gently pat with your fingertips until absorbed. Ideal for morning and evening use.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e100ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924282204490,"sku":"BOJ-DYNASTY-100ML","price":26.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-dynasty-cream-crema-idratante-100ml.png?v=1785830705"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-maschera-illuminante-al-riso-macinato-e-miele-150ml","title":"Beauty of Joseon Rice \u0026 Honey Glow Mask – Brightening Mask 150ml","description":"\u003cp\u003e\u003cstrong\u003eBeauty of Joseon's rice and honey illuminating mask that smooths and nourishes the skin in 10 minutes.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon Ground Rice and Honey Glow Mask is a wash-off mask with \u003cstrong\u003eground rice micro-particles\u003c\/strong\u003e and fermented honey for a gentle physical exfoliation combined with intense nourishment. It removes dead skin cells, nourishes and brightens the complexion, leaving skin soft to the touch with a visible glow effect.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eGround rice micro-particles: gentle physical exfoliation without irritation\u003c\/li\u003e\n\n  \u003cli\u003eFermented honey deeply nourishes and provides immediate radiance\u003c\/li\u003e\n\n  \u003cli\u003eDual action: exfoliating and moisturizing in one mask\u003c\/li\u003e\n\n  \u003cli\u003eSoft, smooth and radiant skin after the first application\u003c\/li\u003e\n\n  \u003cli\u003eHanbang Cruelty-free formula, suitable for normal and dry skin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003eOryza Sativa (Rice) Powder, Honey Extract, Glycerin, Niacinamide, Sodium Hyaluronate\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eApply an even layer to a clean face. Leave on for 10–15 minutes. Massage in circular motions to activate exfoliation, then rinse thoroughly with lukewarm water. Use 1–2 times a week.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e150ml · Cruelty-Free · Made in Korea · Hanbang Inspired\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924288364874,"sku":"BOJ-RICEHONMSK-150ML","price":15.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-rice-e-honey-glow-mask-maschera-illuminante-150ml.png?v=1785830829"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-crema-solare-idratante-spf50-al-riso-e-vitamina-b5-50ml","title":"Beauty of Joseon Relief Sun Aqua-Fresh SPF50+ – Sunscreen 50ml","description":"\u003cp\u003e\u003cstrong\u003eThe moisturizing rice and vitamin B5 sunscreen for light protection with an all-day glass skin effect.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeauty of Joseon Relief Sun Aqua-Fresh Rice + B5 SPF50+ PA++++ is a refreshing and ultra-hydrating sunscreen formulated with \u003cstrong\u003erice water and panthenol (B5)\u003c\/strong\u003e to protect the skin from UV rays while keeping it plump and smooth. Fresh, transparent finish, without a greasy effect.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eSPF50+ PA++++: complete UVA\/UVB sun protection\u003c\/li\u003e\n\n  \u003cli\u003eRice water and vitamin B5 hydrate and plump while protecting\u003c\/li\u003e\n\n  \u003cli\u003eRefreshing watery texture with a non-sticky glass skin finish\u003c\/li\u003e\n\n  \u003cli\u003eIdeal as a light base under foundation or alone\u003c\/li\u003e\n\n  \u003cli\u003eFragrance-free formula, suitable for all skin types\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eOryza Sativa (Rice) Water, Panthenol (B5), Niacinamide, Sodium Hyaluronate, Zinc Oxide\u003c\/p\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eLast step of your morning routine. Apply generously 15–20 minutes before sun exposure. Reapply every 2 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e50ml · Cruelty-Free · Made in Korea · SPF50+ PA++++\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default","offer_id":61924288528714,"sku":"BOJ-AQUAFRESHSUN-50ML","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-relief-sun-aqua-fresh-spf50-crema-solare-50ml.png?v=1785830829"},{"product_id":"beauty-of-joseon-centella-asiatica-calming-mask-maschera-viso-lenitiva-25ml","title":"Beauty of Joseon Centella Asiatica Calming Mask - Soothing Face Mask 25ml","description":"\u003cp\u003e\u003cstrong\u003eThe 15% centella fabric mask that calms redness and deeply hydrates.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eBeauty of Joseon Centella Asiatica Calming Mask is a single-use mask designed for dry, sensitive, or blemish-prone skin. The essence contains \u003cstrong\u003e15% Centella Asiatica extract\u003c\/strong\u003e and a \u003cstrong\u003ecomplex of three hyaluronic acids\u003c\/strong\u003e of different molecular weights, accompanied by artemisia, ginseng, and green tea. The result is calmed, plumped, and visibly less red skin. Vegan and fragrance-free formula.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003e15% Centella Asiatica to calm redness and breakouts\u003c\/li\u003e\n\n  \u003cli\u003eTriple action of hyaluronic acid for deep and long-lasting hydration\u003c\/li\u003e\n\n  \u003cli\u003eArtemisia, ginseng, and green tea with antioxidant action\u003c\/li\u003e\n\n  \u003cli\u003eSupports skin barrier recovery after stress\u003c\/li\u003e\n\n  \u003cli\u003eVegan and fragrance-free formula, suitable for reactive skin\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eCentella Asiatica Extract 15%, complex of 3 hyaluronic acids, Artemisia Princeps Extract, Panax Ginseng Root Extract, Camellia Sinensis Leaf Extract\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing, apply the mask, making sure it adheres to the contours of your face, and leave it on for 15-20 minutes. Remove and pat the remaining essence until fully absorbed; the excess essence can be used on the neck and body.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e25ml · Single-use · Vegan · Fragrance-free · Made in Korea\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":62860506267978,"sku":"BOJ-CENTELLACALMINGMASK-25ML","price":3.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-centella-asiatica-calming-mask-maschera-viso-lenitiva-25ml.png?v=1785832854"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-detergente-gel-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser – Gel Cleanser 100ml","description":"\u003cp\u003e\u003cstrong\u003eLow pH gel cleanser with 24% green plum water: cleanses deeply without disrupting the barrier.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eGreen Plum Refreshing Cleanser works on two fronts. \u003cstrong\u003e24% green plum water\u003c\/strong\u003e and \u003cstrong\u003emung bean extract\u003c\/strong\u003e dissolve sebum, impurities, and the day's residue; \u003cstrong\u003ecitric acid and the AHAs naturally present in plum\u003c\/strong\u003e gently exfoliate dead skin cells, leaving the texture smoother. The formula is \u003cstrong\u003eslightly acidic\u003c\/strong\u003e, close to the skin's natural pH: it cleanses without affecting the hydrolipidic film, so it doesn't leave that tight skin feeling typical of alkaline cleansers.\u003c\/p\u003e\n\n\u003ch3\u003eMain benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003eCleanses deeply while maintaining the oil-water balance\u003c\/li\u003e\n\n  \u003cli\u003eNatural plum AHAs that gently exfoliate\u003c\/li\u003e\n\n  \u003cli\u003eLow pH, respects the skin barrier\u003c\/li\u003e\n\n  \u003cli\u003eClears pores of impurities and dead skin cells\u003c\/li\u003e\n\n  \u003cli\u003eSuitable for all skin types, including sensitive\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003eGreen Plum Water 24%, Plum Extract, Mung Bean Extract, Citric Acid\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eTake a small amount, emulsify between wet hands, and massage onto a damp face using circular motions. Rinse with lukewarm water. Use morning and evening; in the evening, follow an oil-based makeup remover.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e100ml · Low pH · Made in Korea\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":63072042746186,"sku":"BOJ-GREENPLUMCLEANSER-100ML","price":13.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-green-plum-refreshing-cleanser-detergente-gel-100ml.png?v=1787561018"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-retinal-contorno-occhi-30ml","title":"Beauty of Joseon Revive Eye Serum Ginseng + Retinal – Eye Cream 30ml","description":"\u003cp\u003e\u003cstrong\u003eThe eye contour treatment with 2% liposomal retinal and 10% ginseng root: targets fine lines and loss of firmness around the eyes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eRevive Eye Serum combines two actives that have coexisted in Korea for centuries and recently: \u003cstrong\u003e10% ginseng root extract\u003c\/strong\u003e, rich in ginsenosides with well-known antioxidant properties, and \u003cstrong\u003e2% liposome-encapsulated retinal\u003c\/strong\u003e, a form of vitamin A faster-acting than retinol but encapsulated to minimize irritation, which is essential for the delicate eye area. Together, they support collagen production, improve firmness, and soften the appearance of fine lines. The texture is fluid and absorbs quickly.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n\n  \u003cli\u003e2% liposomal retinal for fine lines around the eyes\u003c\/li\u003e\n\n  \u003cli\u003e10% ginseng with antioxidant and plumping action\u003c\/li\u003e\n\n  \u003cli\u003eFirmer and more relaxed-looking eyes with consistent use\u003c\/li\u003e\n\n  \u003cli\u003eEncapsulation that limits irritation in the delicate area\u003c\/li\u003e\n\n  \u003cli\u003eLong-lasting hydration, fluid, fast-absorbing texture\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cp\u003eGinseng Root Extract 10%, Liposomal Retinal 2%, Niacinamide, Panthenol\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eIn the evening, on cleansed and toned skin, pat a small amount around the eyes with your ring finger, without pulling the skin. You can also use it on lip lines and forehead lines. Start using it every other night for the first two weeks. \u003cstrong\u003eAlways use sunscreen the following morning.\u003c\/strong\u003e Not recommended during pregnancy or breastfeeding.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e30ml · Made in Korea\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":63072042778954,"sku":"BOJ-REVIVEEYESERUM-30ML","price":22.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/6536\/6858\/files\/beauty-of-joseon-revive-eye-serum-ginseng-retinal-contorno-occhi-30ml.png?v=1787563282"}],"url":"https:\/\/koremi.net\/collections\/beauty-of-joseon.oembed","provider":"Koremi Skin Care","version":"1.0","type":"link"}